January 2018 Archives

The Thankless Life of Analysts

There are shenanigans afoot, I tell ya; shenanigans!

I was recently contacted by an intermediary asking if I'd be interested in writing a paid blog post slamming analysts, to be published on my own blog site, and then promoted by the vendor. No real details were given other than the expectation to slam analyst firms, but once I learned who was funding the initiative, it became pretty clear what was going on. Basically, this vendor has received, or is about to receive, a less-than-stellar review and rating from one of the analyst firms and they're trying to get out in front of the news by trying to proactively discredit analyst reports.

My response to the offer was to decline, and now as I'm hearing some may take up the opportunity, I've decided it's time to myself get out ahead of this potential onslaught of misleading propaganda. Mind you, I'm not a huge fan of the analyst firms, and I found myself incredibly frustrated and disappointed during my time at Gartner when I was constantly told to write about really old and boring topics rather than being allowed to write more progressive reports that would actually help move the industry forward. But I'll get to that in a moment...


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