Bruce Schneier would have us believe that security awareness training is pointless. People have inadequate incentive to change, and thus why waste the time, money, or energy? And, to a degree, he is certainly correct. The old-fashioned once-per-year computer-based training modules to which many (if not all) of us have been subjected are, in fact, completely worthless. After all, these training modules are a mere blip on the radar of one's life, with no foundation in reality, and making no meaningless impact on how we conduct our jobs.
However, that is not the state of practice in the industry. Or, more specifically, it's not the leading edge state of practice. Moreover, his comments ignore much that we know about approaches, learning styles, incentives, etc., based on research from the past few years.