The Long Tail, by Chris Anderson

I've just finished reading The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. It's an excellent book, relatively straight-forward read, and really hits on the benefits that the Digital Information Age brings with it. I've written about it previously (here and here). I don't really have too much more to say about it, really, other than that everybody working in the business world should immediately go read it. Frankly, if you combine what you learn in this book with the lessons of Good to Great: Why Some Companies Make the Leap... and Others Don't, then you should be able to go out and do good things with a company.

Up next in my reading queue:
    * Godel, Escher, Bach: An Eternal Golden Braid
    * The Myth of Homeland Security